REN WANG | Desgin & Animation

— NAME

San Francisco Snow Globe


— TYPE

Commission



San Francisco, brimming with countless distinctive landmarks, is a city I adore and where I spent four remarkable years. When Transparent House commissioned us to design an interactive holiday gift for a local client, we were inspired to capture the essence of this vibrant city. We conceived the idea of a San Francisco snow globe, an ironic nod to the city's rarely snowy weather, crafted in the unique shape of the company's logo.

early sketches

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In charge of the design, I started by outlining the major road patterns of San Francisco and integrating them into the logo's shape. This task required a detailed understanding of both the city's geography (which I spent too much time wandering the city) and the client's brand identity. Simultaneously, I made a list of landmarks that would fit seamlessly onto the island within the globe.

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We then integrated the animated model into Unity for shading and final assembly. Our developers transformed it into an AR experience and once done, a private download link was shared with our clients by Christmas.

3D & AR mobile experience